Using the correct packaging is crucial as it acts as a protector of the product that is its contents.
Not only that, but packaging is the encasement of products that can provide information, security and marketing benefits.
What are the benefits of packaging?
Protection
The most obvious benefit of using the correct packaging is the protection of goods that are being sold. It prevents damage during transport and storage from the elements, any vibration and compression through a physical layer of protection.
Information
Correct packaging is essential to providing consumers with accurate information regarding the package contents. This information can either be promotional, factual or mandated by consumer law.
Marketing
The packaging of a product is the front line of marketing. Through design and marketing communication, packages can help sell a product and help make it stand out from similar products.